Enjoy the incredible natural, cultural and historic resources along the WI Lake Superior Byway...
Welcome to Wisconsin's Most Beautiful Highway!
Wisconsin’s Lake Superior Byway follows the southern shoreline of Lake Superior along the Bayfield peninsula and is a snapshot of the geological, historical, cultural, ecological and recreational diversity of the region. The 70 mile route features breathtaking scenic views of forests, pristine sandy beaches, and the sparkling blue waters of Lake Superior and the Apostle Islands National Lakeshore and the Gaylord Nelson Wilderness Area. The Byway is a unique route featuring quaint harbor towns, historic fishing villages and small farms. The beauty of the Byway is experienced through the stories and scenery that embrace the majesty of Lake Superior.
Wisconsin’s Lake Superior Byway (WLSB) begins its journey at the junction of US Highway 2 and State Highway 13 in the Town of Barksdale in Bayfield County, approximately 2 miles west of the Ashland city limits. The Byway continues for 70 miles on State Highway 13 around the Bayfield Peninsula and ends at the intersection of County Highway H and State Highway 13 in the Town of Cloverland in Douglas County.
The corridor provides very different geographical and cultural opportunities to travelers as they wind their way North up one side of the peninsula along the Chequamegon Bay around the top of Wisconsin and then West along the South Shore of Lake Superior.
What goes into developing a logo? First, a complete analysis and description of what, where, even why the Scenic Byway exists and how it contributes to the area.
What is the Area? Find yourself in Bayfield County, Wisconsin, on the South Shore of beautiful Lake Superior. Wisconsin Highway 13 passes along the shoreline, giving glimpses of the Apostle Islands National Lakeshore and Wilderness Area, taking you through expansive forests, meadows and farm lands. All sprinkled with quaint towns, spectacular natural features and fascinating historic buildings.
So how do you describe all of that in one graphic image?
Kelley Linehan is an artist and as such, she thinks, works and creates works of art. In order to convey what the Scenic Byway is comprehensively, Kelley applied all of her talents. She is the Marketing and Events Manager for the Bayfield Chamber of Commerce and Visitor Bureau and coordinates area events like the Bayfield Apple Festival, the Apostle Islands Sled Dog Race, and more.
Kelley says that “a logo is the product of the design process and design is the marriage of art and communication. I like to say that a designer is an artist with their feet on the ground.” According to Kelley, “the Artist …must be an effective visual storyteller. Art can be very subjective while design is much more objective. If the work of the designer… does not communicate the necessary information, it cannot be considered successful, unlike art which can be very open-ended and remain successful.”
By nature, a logo must be simple so it can be easily understood. It must communicate essential information at a single glance. However, to be truly successful, it must take into account multiple factors. “At the base level,” says Kelley, “the Wisconsin Lake Superior Scenic Byway Logo is a collection of shapes, arranged so as to present a balanced composition. Upon deeper observation of the Byway logo, the rounded forms represent the rolling hills of the Bayfield Peninsula, echoed by the Apostle Islands rising from the plane of Lake Superior. Layering the shapes and changing the sizes pushes the mind of the viewer to interpret that as distance and scale. A ribbon hugging the edge of the mainland represents the Scenic Byway itself, as it loops around the entire peninsula. The bottom bar of color also has meaning. It was chosen and carefully placed as a nod to the brownstone that once fed the economy and drove industry here. Its placement references the fact that it is literally the bedrock of this area, hence its placement on the logo. It serves a visual purpose, anchoring the entire logo in place.”
And, what about conveying a sense of the experience each visitors may expect? It’s important to create an attractive, eye catching product. Today’s busy potential visitor has only a brief moment to evaluate the Scenic Byway and the Logo must convey as much as possible as clearly as possible in those brief moments.
But, Kelley reminds us, “Within those parameters, a logo must also tell a story. It must get at the essence of an idea or character. To be successful, it must pique your interest and draw you in for closer examination. Many of the best logos tell a larger story than is immediately apparent. Some logos are very clever and embody visual puns, which can lead to an ‘aha’ moment with the viewer. When that happens, the idea or character will undoubtedly stick and that is what every designer seeks to achieve.”
“There are also technical requirements that have to be considered,” says Kelley. “For instance, it has to look nice in both color and black and white because it will be used in both ways. It also needs to be scaleable, sometimes it might appear on a letterhead and other times on a billboard. So it has to function at any size.”
In essence, the logo presents an overview, an idea, a story of the area and invites the viewer to explore more thoroughly on their own. It imparts the essence of the Wisconsin Lake Superior Scenic Byway through multiple points of reference.
It takes an artist to accomplish that and what you see here is Kelley’s art. Thanks to Kelley for an informative description of the Logo producing process; and to you for taking the time hear her story. Please include us in your travel plans.
Wisconsin "The Bobber" blog has a great article about scenic drives in
Wisconsin. Of course, the Lake Superior Byway is on the list. How
couldn't it be? It's one of the premier travel destinations to
experience the majesty of Lake Superior. Read the full article here: http://bobber.discoverwisconsin.com/scenic-drives/
State Highway 13 on the Bayfield Peninsula Receives Scenic Byway Designation
April 22, 2013 (Washburn, WI) Bayfield County already has an impressive list of state and national designations that exemplify the truly special place that it is. Now added to that list is a 70-mile segment of State Hwy 13 that has been designated a Wisconsin Scenic Byway, the fourth in the state.
The Wisconsin Lake Superior Byway is located along the southern shore of Lake Superior. The majesty of Lake Superior unfolds along the Byway with sweeping views of the “big lake.” The Byway follows the shoreline of the Bayfield Peninsula, passing through quaint harbor towns and historic fishing villages, near dozens of orchards and fruit farms, along miles of sand beach and the home of the Red Cliff Band of Lake Superior Chippewa. Densely forested lands provide a spectacular backdrop to the year ‘round recreational opportunities that abound, with hundreds of miles of hiking, biking, snowmobile, ATV and cross-county ski trails.
The Apostle Islands National Lakeshore and Gaylord Nelson Wilderness Area is easily accessible from the Byway and has the largest collection of lighthouses in North America. Guided boat excursions are available. Local museums and historic architecture tell the stories of Native Americans and immigrants who made this land their home. Artists are drawn to this area and you’ll find many galleries displaying their work. Enjoy seasonal performances at the Big Top Chautauqua with musicals based on the history of the area as well as performances by national artists or enjoy local theater and regional music all year long at Stagenorth in Washburn and Legendary Waters Resort and Casino in Red Cliff.
The rich geological, historical, cultural, ecological and recreational assets of the Wisconsin Lake Superior Byway provide a traveling experience that will not be forgotten.
A group consisting of representatives from all of the municipalities along the Byway has put in many hours working on the necessary assessments to obtain the designation, which will bring attention to the incredible natural resources and cultural history of the area. The designation will also allow the adjacent cities and towns access to federal funds designated to help promote the Byway, develop signage, and improve the visitor experience along the route.
The Wisconsin Scenic Byway program is an official program of the Wisconsin Department of Transportation. Other Scenic Byways in Wisconsin include: The Great River Road, State Hwy 60 and the Door County Coastal Byway.